How to Get Views on Instagram Posts, Stories, and Videos

As the most highly-engaged social media platform, Instagram Get Views on Instagram Posts, Stories, and Videos allows brands to reach and connect with more people than ever before. How to get more views on instagram stories With all this potential for people to see your content, you may be left wondering, "How do I get more views on Instagram?"

Thankfully, you’ve come to the right place. Technical Umair We’re breaking down the best practices for you to get more views on Instagram posts, stories, and videos.

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Let’s get started.

How To Get More Views On Instagram Posts

While you can absolutely make money and drive sales on Instagram, the real beauty of this social platform is the ability for brands to build a loyal fan base to consistently interact with.

"Instagram is by far the most engaged social platform for brands, with 2-7% percent of users interacting with each post."

In addition, the amount of views that you get on Instagram is also a strong indicator of just how well your message is resonating with your followers and potential customers.

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How Many Instagram Views Should You Get?

Whether it's in regards to posts, stories, or videos, one of the most common questions among business owners who participate in Instagram marketing is, "How many views should I get on Instagram?"

The answer isn’t always black and white.

While we can’t provide an exact number (because it varies from account to account based on the total number of followers), we will say the closer the number of views you receive to the number of followers you have, the better.

This means you have higher engagement rates and, likely, a larger reach.

Should You Buy Instagram Views?

We will say it one time and one time only. Do not buy Instagram views. When you buy views, you are buying robot accounts or fake numbers.

Having a greater number of views correlates to more people seeing your content, visiting your profile or site, and ultimately buying your products if you are a business.

But if those "views" are falsely inflated numbers, how is it beneficial to your brand? The only reason this is usually done is to show-off more 'followers' in an attempt to seem popular or credible. Unfortunately, it's just not worth it.

These purchased views will not convert into sales or support your brand.

Additionally, if Instagram detects that your account has suspicious activity, they could block you from performing normal functions on the app indefinitely. If you’re thinking of purchasing fake followers to get views on Instagram, remember this will only hurt your account in the long run.

So now, let's dive into how you can get more views on Instagram organically and help increase your brand's Instagram engagement.

How to Increase Instagram Profile Views

1. Create a Simple Username

A good place to start if you’re looking to get profile views on Instagram is to choose a simple username.

In a world of instant gratification, you only have a few seconds to make a good impression.

Select a relevant Instagram handle to make your presence known. This username should be easily recognizable and not too complicated. Avoid underscores, random characters, and names with multiple words that are hard to read once spacing is removed.

For example, our client Phil Town of Rule One Investing uses the Instagram handle: @ruleoneinvesting.

The word “investing” is more searchable for those who may not have heard of Phil, but are looking for investing tips. This name is simple and memorable - giving Phil an advantage in terms of brand exposure.

2. Set a Relevant Category

You may not know this, but Instagram categorizes your account based on the type of content you promote.

While the exact details of what goes into this aspect of the Instagram algorithm is unknown, one of the most obvious elements at play is your account's category, which is located directly under your headline if you have a business profile.

Take our own Instagram; we have categorized our brand as a "Marketing Agency" to help expose our page to potential clients and fellow marketing fans.

3. Add a Keyword to Your Headline

We mentioned earlier that to get views on Instagram you will want to create a username that is unique and searchable. The same rules apply to your headline.

Your username and headline are the only two lines of the bio that actually show up when someone searches within the Instagram app, so this is your chance to grab their attention.

People searching for you on Instagram will likely search your name or company name, so consistency across all your social platforms makes it obvious the account belongs to you.

You can also spice things up a bit with a specialty, industry niche, or job title.

For example, if you are a professional speaker and successful author like our client Brian Tracy, you may consider displaying those two achievements in the headline after your name.

How to Get More Views on Instagram Stories

Derived from the popularity of Snapchat, Instagram Stories have quickly become one of the easiest, quickest, and most authentic ways to share content on the app. And on top of that, consumers have responded extremely positively to brands using Stories as a form of native advertising.

"62% of people say they have become more interested in a brand or product after seeing it in Stories."
Hootsuite

In other words, Instagram Stories are an excellent way to connect your customers with your brand, so let's look at how you can maximize the views on your Instagram stories.

1. Use the Location & Hashtag Sticker

The best way to get more views on Instagram stories is simple: use the stickers.

Because Instagram Stories have the ability to show up on the Instagram Explore Page, these features will give your content a better chance of showing up on non-follower feeds.

Whether it be tagging a relevant location or a popular hashtag, utilizing the tools the app has provided is proven to boost your reach, engagement, and thus views on your Instagram stories.

2. Utilize Engagement Features

Instagram also has several interactive stickers including polls, quizzes, and questions that allow your followers to actively participate in the content you are promoting.

Have you ever noticed that the first few stories at the top of your feed tend to be your closest friends and favorite brands - or in our case our awesome team members?

3. Post Consistently

On that same note, make sure you are posting consistently to stay top of mind and continue to create opportunities for your followers to view your Instagram Stories frequently.

There is no magic number of Instagram Stories to post each week, but once you get a schedule locked down, keep it.

How to Increase Instagram Post & Video Views

Now that you have mastered the art of Instagram Stories, let's take a look at how you can get more views on your Instagram content that lives on your brand's feed.

1. Post High-Quality Content

2. Utilize 6-10 Hashtags

3. Tag a Location

4. Focus on Your Audience

5. Post at the Right Time

How to Increase Instagram IGTV Views

The release of IGTV was one of the most highly anticipated Instagram updates.

And now that Instagram recently announced they will be monetizing IGTV and giving creators 55% of Ad revenue, users have even more of an incentive to use the feature.

Creators and businesses alike are now asking how to get more views on IGTV to maximize their potential revenue. Keep reading for our best practices for how to get your IGTV videos in front of more people.

1. Create an In-feed Preview

Before publishing your IGTV video, Instagram gives you the option to create an in-feed preview. This one minute clip will intro your video and appear in your feed as would a regular post.

2. Share it on Your Instagram Story

Due to Instagram stories location in the app, people can easily access them and view more in a small amount of time in comparison to an in-feed post.

The common theme of this article is exposure. Instagram story engagement is generally higher for most business accounts, so to increase IGTV views, create an eye-catching story that will make viewers want to click it and then watch your full video.

3. Promote IGTV on Other Channels

Cross-promotion on social media is a great way to market your business. If your business uses all social media channels, you may have followers that are active on one platform and not another but will still gain value from your content.

For example, creating teaser videos for Facebook will give that particular audience a taste of what your IGTV entails. If they like what they see, they will likely click the link to your IGTV and hopefully give you a follow, so they can view your content again in the future.

Conclusion

Creating an effective social strategy is a lot of hard work, but Instagram's careful planning, strategy, and Instagram Insights will help you do it right. These metrics are a very helpful tool but don’t take them as the end-all answer for owning a successful Instagram account with tons of views.

Instead, use these numbers as a guide in conjunction with your creative strategy. If you implement all the tips, tools, and strategies we’ve suggested above you will be on your way to get more views on Instagram stories, posts, and videos in no time.

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Do you have any other tips to get views on Instagram? Let us know in the comments below.

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How to Get Views on Instagram Posts, Stories, and Videos